How to Reduce Order Rejection Rate on Swiggy & Zomato (Avoid Penalties)
Your order rejection rate directly impacts your restaurant's visibility on Swiggy and Zomato. Reject more than 3-5% of orders, and you'll face lower rankings, reduced visibility during peak hours, and even temporary suspension from the platforms. For a restaurant receiving 100 orders daily, that's a thin margin of just 3-5 rejections.
4 Ways to Keep Acceptance Above 95%
First, update your menu availability in real-time. If paneer runs out at 2 PM, mark it unavailable immediately—don't wait for orders to pile up. Second, set realistic preparation times during lunch and dinner rush. Better to show 45 minutes than accept at 25 and reject later. Third, toggle 'accepting orders' off when your kitchen is genuinely overwhelmed rather than rejecting incoming orders. Fourth, train your staff to accept orders within 60 seconds—delayed acceptance often leads to customer cancellations that hurt your metrics just as much.
Pro tip: Keep a simple Excel sheet tracking your daily rejection reasons for one week. You'll spot patterns—maybe every Tuesday you run out of specific items, or weekend evenings overwhelm your kitchen capacity. Fix the root cause, not just the symptoms.
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